Industry News
ESPN BET Officially Launches in 17 States
Published on Nov 14, 2025
PENN Entertainment's highly anticipated rebrand of Barstool Sportsbook to ESPN BET is now live across the country.
The landscape of US sports betting has a massive new player. ESPN BET, the result of a $1.5 billion licensing deal between PENN Entertainment and the worldwide leader in sports, has officially launched in 17 states.
The app replaces the former Barstool Sportsbook. Early reviews praise the deep integration with ESPN's media app, allowing users to seamlessly transition from reading news to placing wagers. The launch comes with aggressive promotional offers as PENN looks to capture market share from industry giants DraftKings and FanDuel.